Embedding video in Sitecore items

These days streaming video on the web is quite popular. In almost every project we do at Evident Interactive the customer wants to embed video in content items. Off course they can do that by copy-pasting the embedding code in a Sitecore field or in the rich-text editor. But that is not the most user-friendly method. I thought it would be nice if an end-user could just copy-paste the url of the page and let [...]